Monday, May 14, 2012

Big Data, random thoughts

Recently I have been reading and thinking a lot about Big Data; there is so much information already available! (links below), here some high level throughts:

  • Similar to what was the case with Social Media a few years ago "Big Data" is not really a new phenomena; what is happening now is that the "friction" of storing, processing and acting on Big Data is quickly disappearing. Today it is possible for large and medium companies to leverage Big Data to improve their operation, CRM, service, Marketing, etc. Tomorrow this power will likely be also available for smaller companies. 
  • Storing and processing the data is not the key challenge; the key challenge comes with the interpretation and triggering of actions based on those interpretations. I see these two as key business opportunities for technology startups. 
  • The line between Marketing Automation, Social CRM, CRM and Digital Marketing will blur; as I have written before the combination of:
          Will make it so that the isolation of those concepts and disciplines will cease to exist and will need to convert in a common platform that supports marketing, sales, service, operations, fulfillment, etc. 

Big Data references: 
What do you think? 
Filiberto Selvas 

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