Tuesday, December 22, 2009

Virtual Goods; a growing opportunity for Brands

"Over two week-long periods in October and November, users sent more than 1.1 million (virtual) Nestle Toll House cookies. The campaign registered a 16% brand lift, and a 17% lift in intent to purchase. About 3% of the people opened the cookie gifts, compared to the 0.02% to 0.04% who click on Facebook banner ads."

"side-by-side tests of generic vs. branded virtual goods in the same catalogs (show) people preferred branded goods 10 times more. "

Filiberto Selvas

tags: Social, Media, Virtual, Goods

Posted from Diigo. The rest of my favorite links are here.

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