SMBs Up Ad Budgets For Digital Media
- "Over the next 12 months, SMBs plan to allocate 26% of their budgets to digital and online media"
- "SMBs are particularly interested in self-serve advertising and promotional tools, including video, social media and search engine marketing."
- "small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer-retention business solutions over the next five years"
- "That would leave 70% (of SMBs Marketing Dollars) for digital and online media, including mobile, social...." "U.S. SMB spending on media, marketing and business solutions will grow to reach $40.2 billion by 2015 -– up from $22.4 billion in 2010"
Adding the link to the original study announcement: Small Businesses Plan to Allocate One-Quarter (26%) of Ad Budgets to Digital Media Over Next 12 Months, According to BIA/Kelsey