Tuesday, February 21, 2012

WEBINAR: 3 B2B Case Studies in 30 Min: How Box, AVG, & Parallels are Leveraging Customer Advocates to Drive Sales Now

Join us for this exciting upcoming webinar!

3 B2B Case Studies in 30 Minutes: How Three B2B Companies are Leveraging Customer Advocates to Drive Sales Now


Date: Wed, Feb 29, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Twitter Hashtag: #zuberance

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

Expert Speakers:

Jen Grant, VP of Marketing, Box
Jill Hunley, VP of Global Social Media and Online Engagement, AVG Technologies
Kim Johnston, VP of Marketing, Parallels
Rob Fuggetta, Founder/CEO, Zuberance

Key Takeaways:

How to identify and energize your best customers (AKA Brand Advocates)
How to generate referral leads and boost sales via Social Media
How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
How to measure the impact of mobilizing Brand Advocates

Please feel free to share the invitation with your social networks!

P.S. Do you have any burning questions about the best ways to energize your Brand Advocates? Enter them on the registration page and we’ll be sure to address them during the webinar.


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