Tuesday, February 9, 2010

Nuggets from here & there

Struggling with writers block lately; let's try a different format.. nuggets from here & there..

  • From the Social CRM Summit Tweets: In customer's mind, the experience *is* the company.
  • On the space of How to use Social Media; Story Telling: (paraphrasing) "If your messaging and your keywords are misaligned.. that means your end users see your company differently that you do.." (if that is not a 'let's check this more closely" sign I don't know what is)
  • I have pointed out many times the Social phenomena is really technology eliminating friction, aggregating & accelerating behaviors that are deeply embedded in our souls; check this article about Social Moms if you need any proof.
  • The multiple facets and angles on the Social Media ROI can be found (looking hard) in this post by Robin Hamman; a snippet:
"it’s possible to do even more by integrating social tools into core business processes: invite audiences and consumers to co-create innovative product and service offerings, bounce ideas off them, let them get their hands on and provide early feedback about new products, involve them in marketing, encourage them to assist other customers – essentially, involve them in a range of activities which have a known cost, but also a measurable ROI, to your business."

What do you think?

Filiberto Selvas

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