Friday, October 9, 2009

My Bookmarks 10/10/2009

  • Of the companies surveyed, a majority agreed that the following continue to be top business objectives of online communities:

    • Increase word-of-mouth (38 percent)
    • Increase customer loyalty (34 percent)
    • Increase brand awareness (30 percent)
    • Improve idea generation (29 percent)
    • Improve the quality of customer support (23 percent)

    However, in the majority of companies surveyed, marketing continues to be the primary driver of online communities, resulting in a significant gap between community goals and the organizations’ capability to fully leverage these communities on an enterprise wide basis.

    tags: Social, Media, Strategy

Posted from Diigo. The rest of my favorite links are here.

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