Thursday, December 16, 2010

Pew report on differences by generation in online activities

A few nuggets: 
  • About six in ten American adults (59%) go online wirelessly, either through their smartphones or through a wireless card in their laptop.8 Adults age 45 and younger are the most likely to connect to the internet with a laptop, cell phone, or other internet-connected mobile device, as 82% of Millennials and 71% of Gen X connect that way. Only 9% of the G.I. Generation go online wirelessly.
  • While the very youngest and oldest cohorts may differ, certain key internet uses are becoming more uniformly popular across all age groups. These online activities include seeking health information, purchasing products, making travel reservations, and downloading podcasts. (Page 15) 
  • Younger adults are by far the most likely group to use social network sites such as Facebook, MySpace, or LinkedIn—83% of adults 33 and younger currently use them. However, older generations have seen the most dramatic growth over the past two years. Social network site use by Younger Boomers (ages 46-55) increased 30 percentage points over the past two years,
  • In September 2007, only 32% of online adults had used a classified ads website such as Craigslist; by April 2009, this number jumped to almost half (49%).13 Now, as of May 2010, 53% of all online adults use online classifieds. 
  • Only 14% of teens ages 12-17 worked on their own blog as of 2009, a drastic decrease since 2006, when twice as many (28%) said they had done so. (Micro Blogging Effect?) 

Filiberto Selvas

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