Practical applications of Social CRM
- Crowd Sourcing / Collaborative Product Releases (Chordiant)
- Improve Support efficiency (decreasing cost and improving customer satisfaction) (Linksys)
- Improve Sales & Project Execution by Socializing Enterprise Tools (Enterasys Networks)
- Increase relevancy of products & services through proactive listening & reach out (H&R Block)
Here the original article: Social CRM, FTW!: How Real Companies are Going Social and Winning
What do you think?