Tuesday, December 6, 2011

3 Case Studies in 30 Min: How 3 Hotels are Increasing Sales by Leveraging Advocates

3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates

Date: Thursday, December 15, 2011
Time: 11:00 AM PST/2:00 PM EST
Join the conversation on Twitter: #zuberance


Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your enthusiastic guests into a cost-effective marketing force, boosting ratings and reviews and driving sales.
Register now to attend this free webinar featuring real-world success stories from:
  • Motel 6
  • Tryp by Wyndham
  • Atlantis
Participants will learn how to:
  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on TripAdvisor and other review sites
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates
All participants will receive a free whitepaper, “How Hotels Can Turn Word of Mouth and Social Media into Sales.”
Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

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