This is the key nugget:
"in our view the concept of customer loyalty should have as direct a connection as possible to a company's financial results. "
An attitude doesn't pay the bills; behaviors do....
Companies Must Plan Holistically For Social –Beyond Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
"what was the message you wanted to send them by asking them to “Plan Holistically”? I think eventually we will think about social in “layers”; there will be the technical infrastructure layer where (I believe) a large organization can benefit from some level of standardization; there will be the “compliance” layer where companies will have to show their social media activities are proper; there will be the “best practices” layer where you will have standard ways of using social to achieve business objectives that could be used again and again in different spaces across the company, etc.
Was that what you meant? what was their reaction?"
Net Now Takes More Ad Spend Than TV In UK, After Strong Q1 | paidContent
“a significant restructure of marketing budgets as advertisers follow their audiences online and look to the internet for even more measureable and accountable methods”.
Online Measurement: 16% of the Web Clicking Display Ads - Advertising Age - Digital
Endangered species: "8% of Internet users account for 85% Ad Clicks" (down from 16% 2 years ago) http://bit.ly/FsbV1
Posted from Diigo. The rest of my favorite links are here.
Great list, thanks for sharing your top stories. No need to post my post on Social Business Strategy and Social Support Communities, but would love to hear your thoughts:
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