Amazon.com Tries User-Generated Public Relations
This is a Win win and a sample of the power of Advocate/Influencer Programs: amazon announced what it calls its “Holiday Customer Review Team.” These are six Amazon customers who are particularly active in writing product reviews that it has offered to reporters to discuss gift picks. (They also contribute their recommendations on a page on Amazon’s site.)
Posted from Diigo. The rest of my favorite links are here.
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