Monday, October 20, 2008

Brands are defined by consumer ecosystems

The concept has been presented by many in the social space before; but is a good thing when the CMO of HP is the one delivering it:

“…As marketers, we have the opportunity to drive change within our companies because all public touchpoints impact our brands, reputation and revenue. Brands aren't defined by campaigns, but by consumer ecosystems.”

What do you think?

Filiberto Selvas

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