Atimeter Pilot Series: Digital Media and Advertising: What's the future in a world of Social and CGM?

I am very thankful to the Altimeter Group,  in specific to Jeremiah Owyang for the invitation to attend this event and to Rebecca Lieb for the generosity in sharing her knowledge and insights on the industry and this interesting topic: Digital Media and Advertising: What's the future in a world of Social and CGM?

Loved the format; they got us started with a "Wiki Wall" with a few thought provoking questions:

• In what year will advertising die? 
• When do you build content versus buy media? 
• What works better online? Advertisement or Content? 

That was followed by a wonderfully lead presentaiton and prompt for discussion that found a ,very engaged set of attendees that took advantage of the ample opportunity to exchange and discuss. Among the key pearls I remember (and I know many are missing from this list) are:

• We are (or need to) headed to a future where more relevancy is the norm; I took it an step further and suggested that needs to be taken to the level of relationship management... we are capable today to use a very comprehensive knowledge f the customer or potential customer and based on that deliver value at almost any point throughout the web.. 
• Measure and vigilance on the right ways to use these capabilities are required: I suggested that as an industry we need to band together to regulate more "the use of the hammer" rather than the hammer itself. 
• Media buys and Content are not at odds: Bought Media will provide the Brands the opportunity to present the message, Content (Owned, User Generated under Brand sponsorship or Aggregated Across) will be the way the message is communicated. 
• Curation and Curators are very important to the ecosystem in this new space

Thank you to all the fellow attendees that made this event such an interesting one; looking forward to the opportunity to interact with you in the future as we head into a world where:

• Brands become Publishers 
• Publishers become Platforms 
• Platforms become Aggregators & Enablers 

What do you think?

Filiberto Selvas 

How much of your business comes from Word of Mouth?

The question was posted to the attendees of a webinar hosted by Zuberance yesterday; the results speak for themselves:

The logical follow up question is: what are you doing to get more of this? www.zuberance.com

Filiberto Selvas

Interested onB2B Word of Mouth Marketing? Attend this Webinar!

Title: Secrets of B2B Social Media & Word of Mouth Marketing
Date: Wednesday, September 21
Time: 11am PST/ 2pm EST

Twitter hashtag: #B2BWOM

Click here to Register now!

As a B2B marketer, are you harnessing the power of social media and Word of Mouth to drive leads and sales?

Register now to attend this free webinar featuring real-world case studies from leading B2B companies like Intuit, Adobe, Microsoft, CDW and more!

What You’ll Learn

• How to generate referral leads and boost sales via social media and Word of Mouth
• How to turn Facebook fans and Twitter followers into a powerful marketing force
• The Do’s & Don’ts of social media marketing involving customer advocates

Expert Presenters

Laura Messerschmitt, VP of Marketing, Outright (@ljmesser)

Laura Messerschmitt is the Vice President of Marketing at Outright, an online bookkeeping solution for small businesses.  Prior to Outright, she spent seven years with Intuit, where she led social media marketing efforts and advocacy programs.   She holds a B.S. in Mathematics (Summa Cum Laude) from UCLA and an MBA from Stanford University.

Rob Fuggetta, Founder/CEO of Zuberance (@robfuggetta)

Rob has more than 20 years of experience in Word of Mouth marketing. His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of the upcoming book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”

Register Now!

Does this look like you? can I ask for 30 minutes of your time?

I am working on a new version of our products at Zuberance; extremely excited about this effort as I am convinced this will be a great tool for many of you out there that are looking into social to help achieve business objectives, and have evident metrics to understand what is working and how.

Does this look like you?

• Your company or independent operating unit within a bigger company has anywhere between 20 to 1000 employees
• You are in one of these Verticals: 
• Consumer Electronics
• Software
• Hospitality (lodging, restaurants, event planning, transportation, etc.)
• Health & Fitness (Spa, Beauty Saloons, Yoga/Gyms, Etc.)
• Services
• Retail 
• Sell B2C or B2B 
• You are a Marketing Director / Marketing Manager or have someone with those titles in the team you command. 
• You care about one or more of these: 
• Marketing Performance: Generating More Leads, Higher Quality Leads, Lower Cost Leads
• Brand Marketing: Generating Awareness, Positive Word of Mouth, Recommendations / Reviews 
• Social Media Marketing: You want to have more Fans & Followers and keep them engaged. 

If this is you I would love to schedule a 30 minute phone conversation; initially it will be about validating the concept of the new product but it is also about identifying Beta Candidates that will have early and free access to this product (free access would be limited to a period of time). 

If you are interested contact me (click here) (or email me at Filiberto dot Selvas at Gmail dot Com, or Filiberto dot Selvas at Zuberance dot Com)

Thanks for your attention 

Filiberto Selvas