Happy Social Media Year!

By all indications 2011 will be a very interesting year for Social Media; survey after survey indicates brands will increase their investment, it seems the trend in job postings confirms this is happening. Mobile promises to finally reach the tipping point boosting even more the importance of Social (and we know now that mobile is way more than smart phones). Privacy concerns have gone mainstream and we will have to find a way to educate and provide choice to consumers, while making them aware that most of us intend to provide them with a better experience, more relevant options and with services that are paid by advertising dollars.

On a personal note 2011 is a very exciting promise; I recently joined Meteor Solutions, Meteor provides services and technology to increase reach and revenue through online sharing; we help our clients enable, track / measure and activate sharing, the social behavior that we all know and love … I am honored to belong to this great team, and I look forward to collaborate with them in the months to come to benefit more clients in more ways.

One of my resolutions for 2011 is to work harder to contribute as the Social Media space shifts and grows, we are still just scratching the surface but clearly we are all moving forward aggressively to evolve this from craft to science.

Here for a very fruitful 2011; may you wish for the right things and may your wishes come true; thanks for all the help, teachings, good thoughts, learning and blessings in 2010

Filiberto Selvas

Pew report on differences by generation in online activities

http://pewinternet.org/Reports/2010/Generations-2010.aspx

A few nuggets: 

• About six in ten American adults (59%) go online wirelessly, either through their smartphones or through a wireless card in their laptop.8 Adults age 45 and younger are the most likely to connect to the internet with a laptop, cell phone, or other internet-connected mobile device, as 82% of Millennials and 71% of Gen X connect that way. Only 9% of the G.I. Generation go online wirelessly.
• While the very youngest and oldest cohorts may differ, certain key internet uses are becoming more uniformly popular across all age groups. These online activities include seeking health information, purchasing products, making travel reservations, and downloading podcasts. (Page 15) 
• Younger adults are by far the most likely group to use social network sites such as Facebook, MySpace, or LinkedIn—83% of adults 33 and younger currently use them. However, older generations have seen the most dramatic growth over the past two years. Social network site use by Younger Boomers (ages 46-55) increased 30 percentage points over the past two years,
• In September 2007, only 32% of online adults had used a classified ads website such as Craigslist; by April 2009, this number jumped to almost half (49%).13 Now, as of May 2010, 53% of all online adults use online classifieds. 
• Only 14% of teens ages 12-17 worked on their own blog as of 2009, a drastic decrease since 2006, when twice as many (28%) said they had done so. (Micro Blogging Effect?) 

Filiberto Selvas