- Social Media (Social CRM?) will change the way we do business, because of the new level of understanding of the relations with customers and among customers, and the opportunity for collaboration with customers and among them.
- After some time, those that really believe and execute in Social Media as a long term and strategic Customer Relationship medium will be easily distinguished from those that are jumping on the wagon because it is the latest buzzword and they need to tick the checklist.
- Frank, unvarnished and prompt engagement will be preferred by all of us customers; and that all those companies that choose to not go this route will find themselves talking to the echo chamber.
- Employees that have the opportunity to engage with customers through Social Media will find a mission; and they will be so ignited and energized by this mission that any competitor that does not provide this opportunity will stand no chance.
What do you believe in? (Or think about the above?)