Sears: A silent giant in social media | Social Business (Zdnet)
"MySears.com, MyKmart.com, MyVoice.com for our MyGopher concept).. The goal of these communities is to connect with our customers... facilitate questions and answers between customers and associates.. ideas platform to hear what innovations are most important.. product reviews... customer service issues... information about sales, deals, discounts and access to unique coupons.."
Posted from Diigo. The rest of my favorite links are here.
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