Saturday, March 21, 2009

Mexico’s Brand & Reputation

I just came back from a visit to Mexico, the country where I was born, and the experiences of that visit plus the media onslaught about the situation in Mexico have me thinking…  What are the efforts a country needs to do to impress their fair Brand and Reputation? 

When I think of India I think of smart and hard working engineers. When I think of France I think of wonderful cuisine, amazing cities and wine. When I think of Germany I think of high performance machines from small to big… is everything great in  those countries?  I don’t think so; but the problems are not the first (or the only ones) to come to mind when you think about them.

I don’t know what you think when you think of Mexico; but after this visit my thoughts will be: a vibrant country full of individuals that are trying to impulse themselves and others forward, a country of entrepreneurs that are incessantly thinking of the next opportunity and helping each other to reach it, a country with abundant and capable technical workforce that properly applied can be lead to achieve wonderful things, a country where today innovation is alive, even if poorly publicized. 

I will do my best to point, highlight examples, and collaborate where possible, to help all the honest, hard working and deserving people I met in Mexico in the past few days. This will be my small contribution to help Mexico’s Brand & Reputation. 

What do you think? 

Filiberto Selvas

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