tag:blogger.com,1999:blog-1335896614718509671.post6889633592146394216..comments2018-02-05T09:01:14.596-08:00Comments on Social CRM: Think ENGAGEMENT STRATEGY!Filiberto Selvashttp://www.blogger.com/profile/17661462374086627028noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1335896614718509671.post-69758737624717214002008-10-02T09:27:00.000-07:002008-10-02T09:27:00.000-07:00Thanks Jesse, I agree with your comments. Like in ...Thanks Jesse, <BR/><BR/>I agree with your comments. Like in many other relationships needs are fulfilled both ways; the exchange is not necessarily reciprocal (not everybody in the relationship gets out of it exactly the same) but they all get their needs (or a portion)satisfied. <BR/><BR/>I can see that you have dep thoughts in ths space as well; and you have been in contact with some of my old co-workers & mentors (like Jeff Sandquist: http://www.metricz.com/2008/08/need-a-community-manager-hire-a-good-bartender/) <BR/><BR/>FilibertoFiliberto Selvashttps://www.blogger.com/profile/17661462374086627028noreply@blogger.comtag:blogger.com,1999:blog-1335896614718509671.post-27221367369717264682008-10-01T08:38:00.000-07:002008-10-01T08:38:00.000-07:00"I think one of the most difficult “paradigm” shif...<B>"I think one of the most difficult “paradigm” shifts we all need to make in order to really reap the value of these new opportunities is from “campaign” mode to “relationship with overlaid campaigns on top mode”."</B><BR/><BR/>I think that is an excellent way to think about it Filiberto. I also really like your analogy of the seasons of a personal friendship. <BR/><BR/>Ultimately, we are building relationships. We are fulfilling a need of our customers/market, and in doing so, we have some level of impact on their lives. Those relationship progresses over time (just like any other), and we should be looking to maintain and nurture them. That's where your "relationship with overlaid campaigns on top mode" comes in. I see the "campaigns" as simply the different seasons of the relationship.<BR/><BR/>Great stuff Filiberto.Anonymousnoreply@blogger.com