tag:blogger.com,1999:blog-1335896614718509671.post3232047992523557797..comments2018-02-05T09:01:14.596-08:00Comments on Social CRM: Do we want to increase our business opportunities? Lets educate and standardize…Filiberto Selvashttp://www.blogger.com/profile/17661462374086627028noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1335896614718509671.post-55019255216095915142009-02-20T07:50:00.000-08:002009-02-20T07:50:00.000-08:00You make really good points; and I think those act...You make really good points; and I think those actually strengthen the argument I was making; on the aspect of: will competing professionals collaborate? Believe me, we are trying hard! <BR/><BR/>I do agree with the difficulties and consequences if we don’t act properly; I do believe it should be sensible to see we are actually damaging our own market and hampering its growth. (cell phone standards anyone?) <BR/><BR/>Filiberto SelvasFiliberto Selvashttps://www.blogger.com/profile/17661462374086627028noreply@blogger.comtag:blogger.com,1999:blog-1335896614718509671.post-5539202718686029692009-02-20T06:02:00.000-08:002009-02-20T06:02:00.000-08:00Good points! I wholeheartedly agree but (while rel...Good points! I wholeheartedly agree but (while reluctant to be the bringer of bad news), have some concerns:<BR/><BR/>- I am rather sceptical on the prospects of establishing a common language and standards. In an industry where all(!) gurus are self-proclaimed (its very nature dictates it), they are trying hard to out-guru each other and not inclined to collaborate. Deliberately using non-standard language, they seek to 'copyright' their version and impose it on others,as a form of asserting that they 'invented the wheel'.<BR/><BR/>This has happened with all business approaches/methods/tools on the up-hill side of the <I>hype cycle</I>. On the wide-adoption plateau (through the influence of storng sources succeeding to muscle-out others) language and standards get established - but in some cases (like CRM!) even on the decline side of the curve, the 'industry' remains fragmented, lacking consensus and speaking many languages.<BR/><BR/>- With SM professionals unlikely to become united (anytime soon), the major platforms will deploy instrumentation and metrics that are (a)either influenced by whoever is closest to their management, or (b)designed to suit their own objectives. There will be metrics, but they will please some of the people some of the time (like, e.g. with Search Marketing and Online Advertising).<BR/><BR/>- Education is the name of the game, we have always done it and are intensifying now. In the above light, however, every 'guru' will be educating their clients to a different language, sometimes: a different <I>discipline</I> altogether! Increasing our business opportunities (your title) will depend on our clients' loyalty and our own influence equity (but business has always depended upon those :) In the meantime, speaking different languages (depending on who taught them), operating companies will keep entire sectors (and the economy as a whole) fragmented on the SM subject, making wide standards (nearly) impossible.<BR/>_ _ _<BR/><BR/>Being a 'bottle-and-a half' optimist, I am not saying this <B><I>is</I></B> going to happen - just pointing to the potholes on the road to a bright future :)Maistorahttps://www.blogger.com/profile/11347463734319508804noreply@blogger.com