Is this a fair definition for Social Media Marketing analytics?
Social Media Marketing Analytics: the measurement, collection, analysis and reporting of data for the purposes of understanding the effectiveness and enabling the optimization of social media marketing efforts.
Clearly (and purposely) ample; I believe Social Media Monitoring fits within this definition; but is not the only one that fits.. You have the likes of ShareThis that also fit here on the value they are offering through their products services.
What do you think?
Filiberto Selvas
